COMMON THREAD

Serai x Jaipur Rugs

Serai Collective is a Dubai-based fashion platform for discovering independent designers from South Asia, the Middle East, Africa and their diasporas. We curate clothing, accessories and objects chosen for their point of view, craftsmanship and connection to place — bringing together designers you’re unlikely to find anywhere else.

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Common Thread: Inside the Jaipur Rugs Collaboration

What happens when two worlds of craft begin to echo each other? Step inside Common Thread, our collaboration with Jaipur Rugs.

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