Made personal, by hand.

A piece you already own. Something new from Serai. A memory you want to keep close.

Through Keepsakes by Zoan Ash, we offer custom hand embroidery and beading for garments and selected personal pieces — created individually by our artisans in Dubai and Dhaka.

How it works

01 — Tell us what you have in mind
Send us the piece you'd like embroidered, along with references, placement ideas or simply the story behind it.

02 — We develop the idea with you
Every request is different. We'll review the garment, design, placement and level of detail before recommending an approach.

03 — Receive your quote
Embroidery starts from AED 350, with final pricing based on the design and amount of handwork involved.

04 — Made by hand
Once approved, your piece is embroidered individually by the Zoan Ash atelier.